Welcome to the website of the Fair Trade Association of Australia and New Zealand and Fairtrade Labelling Australia & New Zealand (the regional FLO Labelling Initiative).
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A recent public survey conducted by Colmar Brunton on behalf of the Fair Trade Association of Australia and New Zealand (FTAANZ) indicates consumer recognition of the FAIRTRADE Label has now reached 36% in New Zealand, an increase from a similar survey conducted 2 years ago that showed just 2% recognition at that time.
Retail sales of Fairtrade Certified products in New Zealand grew 60% last year to over NZ$9 million, this is well above the global average of 40%. Global sales of Fairtrade Certified products are now more than NZ$4.8 billion. The UK market is now worth NZ$1.25 billion with 70% public recognition of the FAIRTRADE Label. This all indicates scope for further growth in New Zealand.
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